Social Media Strategy & Impact - The prevalent social media strategy of leveraging controversy to generate visibility is effective in increasing numbers and notifications [1] - Social media algorithms prioritize content that evokes strong emotions, potentially overshadowing the content's quality or utility [1] - The "economy of dissent" thrives on online conflict, where contrapposition becomes a commodity to multiply views rather than foster meaningful debate [1] - Building trust and authority is a key competitive advantage in the professional world, outweighing the traditional curriculum [1] Professional Identity & Reputation - Digital presence is an extension of professional identity, with individuals being continuously evaluated on platforms like LinkedIn, Facebook, Instagram, and TikTok [1] - 65% of new professions in 2030 are yet to be invented, emphasizing the importance of how individuals present themselves professionally [1] - Visibility gained solely through demolition creates an audience that consumes spectacle but doesn't form lasting connections or community [1] Alternative Social Media Approach - A different approach to social media is possible, focusing on generating trust through consistency and coherence [1][2] - Sharing personal stories and vulnerabilities can be an act of leadership and can resonate with audiences [1] - The goal should be to be remembered for trustworthiness rather than simply noticed for controversy [3][4]

Political Campaign Strategy - Zoran Mandani's campaign utilizes social media strategy and courts content creators [1] - Content creators believe a Mandani administration will be open to their policy and messaging ideas [1] - Content creators aim to hold Mandani accountable for his promises [2] Influencer Engagement in Politics - Mandani is not the first politician to hold an influencer-based press conference [2] - White House press secretary Caroline Levit has held influencer-based press conferences [2] - Senator Elizabeth Warren has held influencer briefings [2]