Core Viewpoint - Jerry Greenfield, co-founder of Ben & Jerry's, has resigned after nearly 50 years, citing a loss of independence and accusing Unilever of silencing the brand's social mission [1][2][3] Company Background - Ben & Jerry's was founded in 1978 with a mission to advance human rights and dignity, and it became one of the largest ice cream brands in the US [11][12] - In 2000, Unilever acquired Ben & Jerry's for $326 million, with an agreement to maintain an independent board to uphold the brand's social values [13] Recent Developments - Greenfield's resignation follows a dispute over Unilever's decision to sell Ben & Jerry's Israel division, which contradicted the brand's social mission [4] - Ben & Jerry's had previously launched legal action against Unilever for threatening to dismantle its board over public statements supporting Palestinians [5] - Cohen and Greenfield have sought investors to buy back the brand, valuing it between $1.5 billion and $2.5 billion, but Unilever has refused to sell [7] Brand's Social Mission - Greenfield expressed disappointment that the independence, which was a basis for the sale to Unilever, has been lost, stating that if the company cannot stand up for its beliefs, it is not worth being a company [3] - An open letter from Cohen and Greenfield called for the brand to be released from Unilever's control, arguing that the dismantling of its social mission has devalued the business [6] Unilever's Position - A spokesperson for TMICC (the new ice cream division of Unilever) stated that they disagreed with Greenfield's perspective and sought constructive dialogue with the co-founders [8]