Cultural Significance of Masks - Masks are used across cultures to tell stories, convey messages, heal, and communicate with the spirit world [1][2] - Masks can evoke fear or facilitate communication with spirits, as seen in voodoo cultures in Benin, West Africa and among headhunters in Papua New Guinea [2][3][4] - In Amazonia, masks worn by curanderos or ayaascheros are used to reveal and facilitate healing [4][5] Modern Societal Masks - Modern masks are often invisible and represent underlying distress or psychological problems [5] - Depression can manifest as chronic pain in 45% of cases, or be masked by internet/gaming disorder (ikikomori) and substance abuse [6][7] - Attention deficit hyperactivity disorder (ADHD) and eating disorders, especially post-COVID, can mask underlying depression [8] - The pressure to be hyper-productive in today's society can lead to individuals wearing a "superman" mask, which can be a narcissistic representation of depression [9][10] Understanding Personal Masks - Individuals have three masks: one shown to the world, one shown to friends and family, and a third, most authentic mask that is often hidden even from oneself [11][12][13] - It is important to understand the masks we and others wear to interact effectively and maintain well-being [10][15] - The industry should consider whether the masks worn are chosen or imposed by society, and how this impacts interactions and personal well-being [14][15]