This is a colloquial term in Udu or Hindi that indicates fear of societal judgment on one's personal life. In much simpler terms, this means what are people going to say. In South Asian culture, people are constantly worried of their public perception and acceptance into society.Let me give you a few examples. Say you want to change your track from premed to acting. You'll bring down the family name.Or you decide to date or marry someone outside of your culture. you're leaving your roots behind or you decid ...