Group 1 - The core focus of the discussion is Ford's transformation from merely selling unconnected vehicles to becoming a curator, fleet operator, and service provider for integrated software-defined services and recurring revenue [2] - This transformation represents a significant shift in Ford's business model, emphasizing the importance of software and services in the automotive industry [2] - The event is part of Morgan Stanley's 13th Annual Laguna Industrial Autos Conference, highlighting the industry's evolving landscape [1] Group 2 - Adam Jonas, the head of Morgan Stanley's auto and shared mobility team, is leading the discussion, indicating the importance of this topic within the investment community [1] - The presence of key Ford executives, including the CFO of Ford Pro and the President of Integrated Services, underscores the strategic importance of this transformation for Ford [1] - The discussion is framed as taking place during a historic time for the automotive industry, suggesting significant changes and opportunities ahead [2]