This shift has prompted some investors to view the company through the lens of a technology firm rather than a traditional automaker. Tech companies typically command higher valuation multiples than car manufacturers. If Rivian can prove it is selling high-margin technology rather than just low-margin steel and rubber, the stock price could have room to run.The rationale behind this upgrade is critical for investors to understand. The market is reacting to Rivian’s announcement of its new intellectual prope ...