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Spec vs Build-to-Order: Which Model Will Define Toll Brothers' Future?
ZACKS· 2025-09-04 14:41
Core Insights - Toll Brothers, Inc. (TOL) is adapting its operating strategy to address challenges in the housing market, focusing on a mix of speculative construction and build-to-order homes to navigate affordability issues and changing buyer preferences [1][3] Group 1: Strategic Shift - Historically, Toll Brothers built only 10-15% of homes on a speculative basis, but this has increased to approximately 50% today, reflecting a shift in consumer demand, particularly from affluent millennials [2][9] - The company's speculative homes are designed with personalization options, combining efficiency with the luxury experience that defines its brand [2][3] Group 2: Operational Advantages - The increase in speculative homes allows Toll Brothers to reduce construction cycle times, enhance capital efficiency, and respond quickly to market demand, with 3,200 spec homes in process and 1,800 permits ready as of Q3 fiscal 2025 [3][4] - Build-to-order homes remain essential for maintaining margins, with some achieving margins over 30% [3][4] Group 3: Market Positioning - A sustainable mix of 40-60% speculative homes is anticipated, providing resilience in uncertain markets, with luxury average selling prices (ASPs) exceeding $1 million and a backlog priced at $1.16 million [4] - Compared to competitors like Lennar Corporation and D.R. Horton, Toll Brothers targets the luxury niche, where its curated spec homes complement traditional build-to-order offerings [5][6] Group 4: Financial Performance - Toll Brothers' shares have increased by 29.6% over the past three months, outperforming the Zacks Building Products - Home Builders industry and the broader S&P 500 [7] - The 2025 earnings per share (EPS) estimate has decreased to $13.86 from $13.95, with projected revenue growth of 0.2% [9][12] - The forward 12-month price-to-earnings ratio for TOL is currently 9.95, lower than the industry average of 12.44 [10][12]