Core Insights - Angry Orchard Hard Cider has launched its new product, the "World's Angriest" cider, which is described as its boldest creation to date, infused with real anger and spicy peppers [1][3] - The cider is made using Aji Amarillo and Habanero peppers, steeped for over six months, resulting in a unique flavor profile that incorporates the essence of anger from fans [1][4] - The product is positioned as a humorous take on holiday frustrations, encouraging consumers to channel their anger into enjoying a spicy beverage [3] Product Details - The "World's Angriest" cider is available nationwide in 750mL bottles, priced at $25 each [7] - The cider is crafted with locally sourced honey to balance the heat from the peppers, creating a spicy yet enjoyable flavor [4] - Angry Orchard has been experimenting with spice for the past year, leading to the development of this ultra-spicy batch [4] Marketing Strategy - The company engaged fans by allowing them to vent their frustrations through a national hotline, which contributed to the cider's unique ingredient [1][2] - The marketing emphasizes humor and the idea of embracing life's irritations, making the cider a fitting choice for holiday gatherings [3] - Angry Orchard aims to create a memorable experience for consumers by infusing real emotions into the product [2][3]