Core Insights - Polymarket and Kalshi are entering the market to compete with established players FanDuel and DraftKings, aiming to capture a share of the lucrative betting business [1] Company Overview - Polymarket and Kalshi are positioned as challengers in the betting industry, focusing on prediction markets and event-based betting [1] - FanDuel and DraftKings currently dominate the market, benefiting from their established user bases and brand recognition [1] Market Dynamics - The competition between these companies is expected to intensify as Polymarket and Kalshi seek to innovate and differentiate their offerings from traditional sportsbooks [1] - The entry of new players like Polymarket and Kalshi could lead to increased options for consumers and potentially lower prices in the betting market [1]