Core Points - Holland America Line has secured broadcasting rights for the FIFA World Cup 26™ across its fleet of 11 ships, allowing guests to watch all matches during their cruise vacations [1][3] - The tournament will take place from June 11 to July 19, 2026, featuring 104 matches viewable on stateroom televisions and select public areas on the ships [2][3] - The initiative aims to enhance the guest experience by providing live coverage of the World Cup, which is recognized as the world's premier soccer tournament [3] Company Overview - Holland America Line has over 150 years of experience in the cruise industry, offering itineraries that connect guests to nearly 400 ports in 114 countries [5] - The cruise line emphasizes destination immersion and personalized travel, featuring a fleet of 11 vessels equipped with diverse activities and amenities [5] - The company is a division of Carnival Corporation and plc, which is publicly traded on NYSE [5] Industry Context - IMG, the agency managing the media rights for the FIFA World Cup, specializes in sports marketing and has partnerships with over 250 sports federations and events [6] - The collaboration between Holland America Line and IMG aims to create a unique viewing experience for soccer fans at sea, reflecting the global popularity of the sport [3][6]