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A New Catamaran Racing League Wants To Change Sailing's Image
Bloomberg Television· 2025-08-10 15:30
Overview - SailGP is a fast-growing sports league aiming to redefine sailing's image [1] - The league was founded in 2019 by Larry Ellison and Russell Coates [2] Event & Spectator Experience - SailGP races feature high-performance hydrofoiling catamarans close to the waterfront [2] - Events are held in about a dozen cities worldwide, attracting spectators to Grand Prix [2] - The atmosphere is designed to be engaging, similar to Formula One, with elements like DJ performances [3] Investment & Growth Potential - High-profile investors, including Ares Management, Kylian Mbappe, Anne Hathaway, Ryan Reynolds, and Hugh Jackman, have stakes in SailGP [5] - The goal is to change perceptions of sailing and expand its appeal [5] Challenges - SailGP faces the challenge of attracting a large audience compared to Formula One, where the number of fans following SailGP is tiny compared to the millions of Formula One fans [4] - Establishing sailing as a mainstream spectator sport is a relatively new concept [4]
X @The Wall Street Journal
The Wall Street Journal· 2025-07-22 14:34
When President Trump urged the Washington Commanders to revert to their old nickname, it marked a renewal of hostilities with America’s most popular sports league https://t.co/uAbsiq9iHA ...