Core Insights - Cumulus Media's Westwood One has launched a new morning sports radio show hosted by Drake C. Toll, airing Monday to Friday from 6:00 AM to 9:00 AM, marking a significant development in sports audio broadcasting [1] Company Overview - Cumulus Media is an audio-first media company that reaches a quarter billion people monthly through 395 radio stations across 84 markets, offering high-quality local programming and nationally-syndicated content [5] - The company operates Westwood One, the largest audio network in America, providing a range of programming including sports, news, and entertainment [5] Host Background - Drake C. Toll has a diverse media background, starting with founding EagleVision in Arkansas, and has worked with major outlets like ESPN and Sports Illustrated [3] - Toll is known for his engaging broadcasting style and has previously hosted successful podcasts, including America's No. 1 Big 12 podcast [3] Show Concept - The new show aims to provide sharp insights and fearless opinions, utilizing multiple platforms to engage listeners and create an interactive sports experience [2][4] - Toll emphasizes a commitment to authenticity and connection, promising to deliver compelling content for a wide audience [4] Industry Positioning - Westwood One Sports is recognized for its extensive sports broadcasting, including exclusive partnerships with the NFL and coverage of major NCAA events [6] - The launch of Toll's show is part of a broader strategy to innovate and enhance the sports talk radio landscape, moving away from traditional formats [4]