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Cuban-Backed Firm Focusing on 'Sports as an Asset Class'
Bloomberg Television· 2025-07-22 22:30
Investment Opportunities in Sports - The sports industry presents a significant opportunity with an estimated $300-600 billion of value creation expected over the next decade [2] - Sports as an asset class is undergoing institutionalization, attracting venture capital, lower middle market buyout investors, and private equity firms [2] - The increasing sophistication and liquidity of previously illiquid private sports assets further enhance investment appeal [3] Challenges and Opportunities in Major League Baseball - Major League Baseball faces challenges including securing a national media package due to the decline of cable, achieving payroll parity, and resolving revenue sharing issues [4][5] - Resolving these challenges is expected to drive franchise values upward, similar to trends observed in the NBA [5] - Key metrics for evaluating baseball teams include market size, minor league system strength, player development, and stadium environment [6][7] Stadium Development and Revenue Generation - Building new stadiums, ballparks, and arenas is crucial for unlocking economic potential in sports, especially for facilities over 20 years old [9] - Modern stadiums should prioritize premium experiences, including multiple levels of club and suite products to cater to diverse market segments [11][12] - Developing sports-adjacent real estate, creating "live, work, play" environments around ballparks and arenas, represents a $1 trillion opportunity [13] - Diversifying revenue streams through real estate development allows teams to generate income 365 days a year, independent of league revenue sharing [14][35] Funding Models for Stadiums - Stadium funding models are evolving, with public-private partnerships remaining common due to the perceived value stadiums bring to cities [15][16] - Private capital is increasingly involved in stadium funding, particularly in areas where public funding is politically challenging [16] - The cost of building a new ballpark is approximately $2 billion [17] Ownership and Investment Structures - Sports team ownership is expanding beyond billionaires to include millionaires as minority owners [18] - Private equity funds are creating special purpose vehicles (SPVs) allowing retail investors to invest smaller amounts (e.g., $250,000 - $500,000) in sports teams [19] - While sports teams are less liquid than other asset classes, investing with experts in the secondary market can facilitate easier exits [21] Factors Driving Sales of Team Stakes - Owners may sell stakes to raise additional capital, capitalize on high valuations, or for estate planning purposes [25][26] - Limited partners (LPs) may also seek to sell their stakes to realize gains after holding them for a period [26][27] Media Rights and Future Growth - Media deals are a critical economic engine for sports franchises, driving profitability [30] - The future of broadcast rights is evolving with the rise of streaming and direct-to-consumer models, potentially diminishing the role of traditional broadcasters [39][40] - Leagues can continue to deliver growth through media packages and internationalization [37] - Local teams can unlock value by diversifying into media companies, park operations, and content creation [37][38]