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PARAMOUNT ANNOUNCES LANDMARK MEDIA RIGHTS AGREEMENT WITH ZUFFA BOXING
Prnewswireยท 2025-09-29 12:00
Core Insights - Paramount+ will become the exclusive home of Zuffa Boxing in the U.S., Canada, and Latin America starting January 2026, under a long-term media rights agreement with TKO Group Holdings [1][2] - Zuffa Boxing, a new professional boxing promotion, aims to redefine boxing viewership and will feature a full slate of events, beginning with 12 cards in its inaugural year [2][3] Company Overview - Paramount, a Skydance Corporation, operates in three segments: Filmed Entertainment, Direct-to-Consumer, and TV Media, and includes brands like CBS, Nickelodeon, and Showtime [4] - TKO Group Holdings, Inc. is a premium sports and entertainment company that owns properties such as UFC and WWE, reaching 1 billion households globally [6] Leadership and Vision - Dana White, UFC President and CEO, and HE Turki Alalshikh, Chairman of the General Entertainment Authority, lead Zuffa Boxing, emphasizing the partnership's potential to enhance boxing's global reach [2][3] - Cindy Holland, Chair of Direct-to-Consumer for Paramount, highlighted the partnership as a significant step for delivering premium sports content and creating long-term value for fans [3]