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DESCENTE ouvre CASA DESCENTE à Cortina, en Italie
Prnewswire· 2026-02-02 09:00
Core Insights - DESCENTE LTD. will open CASA DESCENTE in Cortina d'Ampezzo, Italy, during the Milano Cortina Winter Olympics, serving as a hospitality venue for athletes, teams, staff, and press [1][7] Group 1: Overview of CASA DESCENTE - CASA DESCENTE is designed as a welcoming space for athletes, teams, associated staff, and the press to relax and immerse themselves in the DESCENTE brand experience [2] - The venue will showcase DESCENTE's expertise, latest technologies, and history, emphasizing its commitment to high-performance apparel for athletes worldwide [2][8] Group 2: Exhibitions and Experiences - The exhibition will highlight DESCENTE's 90-year history since its establishment in 1935, showcasing the evolution of high-performance clothing for elite athletes [3] - An exhibition of racing suits for national teams from Switzerland, Canada, Germany, Spain, China, and Korea will illustrate the blend of performance and aesthetics that defines DESCENTE [4] - The latest technologies developed at DESCENTE's research and development center, DISC (DESCENTE INNOVATION STUDIO COMPLEX) OSAKA, will be featured, showcasing the brand's innovation and meticulous attention to detail [5] Group 3: Amenities and Features - The lounge will be equipped with a large screen for live and recorded competition viewing, providing a relaxed environment for interaction among athletes, teams, and associated staff [6]