逛大集、办年货。在吉林长春，占地2万平方米的富锋大集上，年货商品琳琅满目，炸丸子、油炸糕外酥里嫩，香气四溢，传统糕点整齐摆放，市民们在这 里感受火热年味和浓浓乡情。在黑龙江铁力，年货大集上美食羊汤、黏豆包等烟火气十足，当地特色的山货、冻货品类齐全。在辽宁大连，非遗展销与文化 展演成为年货大集的亮点，为市民送上一份别样的新春祝福。 春节临近，年味渐浓。各地通过打造多元场景激发消费热情，市场活力足、人气旺。 四川眉山：千年文脉传承多彩文化活动迎新春 在北宋文学家苏轼的故乡四川眉山，三苏祠博物馆外的一场沉浸式文化巡游演出，热闹非凡。路线串联起多处东坡文化地标，舞龙舞狮、川剧变脸等轮番登 场，营造出浓浓年味。 江苏盐城："村晚"搭台聚民心文化惠民年味浓 江苏盐城经开区新城街道居民陈玮炜：手写的春联年味更浓，亲手体验制作非遗漆扇，深刻感受到了传统文化的魅力。 街道多个职能部门还开展政策咨询、普法宣传等便民服务，将惠民服务精准送达群众身边。 [ 责编：丛芳瑶 ] 在江苏，马年"村晚"新春文化活动正走进社区街道、百姓人家。在盐城经开区新城街道，群众自编自演腰鼓舞、小品、淮剧等，把舞台搭到"家门口"。一旁 的"民俗文化体验区 ...

Core Viewpoint - The upcoming Spring Festival in Jiangsu is marked by a surge in consumer activity, driven by various promotional events and government subsidies aimed at boosting spending [1][2] Group 1: Consumer Trends - Jiangsu's Spring Festival consumption season is themed "Four Seasons Appointment · Digital Enjoyment," featuring diverse activities that enhance consumer engagement [1] - The local government has implemented substantial subsidies for car replacements and home appliance upgrades, with maximum incentives reaching 20,000 yuan [1] - The "Su New Consumption" initiative has launched a comprehensive program for upgrading home appliances and digital products, involving 14,000 stores across the province [1] Group 2: Economic Impact - As of January 25, 540 million yuan in subsidies has stimulated nearly 4 billion yuan in sales, demonstrating a leverage effect of 1:7.4 [1] - The combination of online and offline shopping experiences has created a vibrant consumer landscape, with e-commerce platforms and local markets actively participating in the festive season [1] Group 3: Cultural Integration - The integration of cultural and tourism activities, such as the "Qinhuai Lantern Festival" and "Intangible Cultural Heritage New Year," enhances the festive atmosphere and encourages consumer participation [2] - The blend of traditional customs and modern experiences fosters a complete consumption cycle, inviting visitors to enjoy the unique offerings of Jiangsu during the Spring Festival [2]