Stadium Engineering & Revenue Generation - Engineering unlocks new revenue streams by transforming the field for different events [1] - The stadium can be transformed from an English Premier League pitch to an NFL field [1][3] Field Transformation Process - The outer perimeter of the field is lowered by 180 cm (1.8 meters), approximately 5 ft, to accommodate American football sidelines [2] - The grass pitch is separated into three massive sections and rolled under the stands [2] - A PVC graded floor is installed as a shock pad [3] - 37 rolls of artificial NFL turf are rolled out and joined together [3] - The stadium transformation takes approximately 36 to 48 hours [3]