Core Insights - The CEO of Macy's, Tony Spring, is focusing on increasing foot traffic and improving customer experience through a turnaround strategy that includes reducing the number of stores and enhancing the quality of product assortments [1][7]. Customer Experience - Macy's has achieved record customer service scores, particularly in its Net Promoter score, indicating a significant improvement in customer recommendations [2]. - The company has improved the quality of its product assortments by reducing redundancy and offering a wider range of brands, including well-known names like Staples, Levi's, and Nike, while also introducing new and popular items [3]. Strategic Focus - The strategy involves a combination of culture, leadership, and execution to enhance the overall consumer experience [4][5]. - Patience and determination are emphasized as essential qualities for achieving long-term business goals [6]. Store Footprint - Macy's plans to reduce its store count from around 400 to approximately 350, having already remodeled 125 existing stores [7]. - The strategy includes both closing underperforming stores and enhancing the digital business to create a better shopping experience [8]. Digital Business - The digital business is viewed as a geographical extension of the brand, with a focus on providing a seamless experience across digital and physical shopping environments [9].