Two providers of truck maintenance services that are both owned by Cox Automotive but are  significantly different in how they provide their offerings are being pulled together as one organization, Cox has announced. Fleet Services and FleetNet America will be merged into one Cox subsidiary effective January 1. “This strategic alignment represents a major step forward in Cox Automotive’s long-term commitment to the fleet industry,” the company said in a prepared statement. Patrick Brennan, the senior vic ...

Strategic Partnership & Investment - PepsiCo will increase its stake in Celsius to approximately 11% [1] - PepsiCo will gain a board seat at Celsius [1] - The investment solidifies the strategic alignment between PepsiCo and Celsius from a business, commercial, and investment perspective [7][8] - Celsius sees PepsiCo as a strategic partner [9] Portfolio Expansion & Brand Strategy - Celsius will acquire the Rockstar energy brand in the US and Canada [1] - Celsius has a modern energy portfolio including Celsius and Alani Nu [2] - Alani Nu is one of the fastest-growing brands in the energy category, attracting new female consumers [2] - The combined portfolio of Celsius, Alani Nu, and Rockstar represents approximately 20% market share in the energy drink category [6] Distribution & Market Access - The deal provides Alani Nu with access to PepsiCo's distribution network, including food service, colleges, and universities [2][6] - Distribution is critical for maintaining product availability on shelves and in cold coolers [5] - The partnership aims to leverage PepsiCo's salesforce, organization, and merchandising capabilities [4]