Workflow
Strategic growth initiative
icon
Search documents
The Alkaline Water Company Announces New Brokerage Agreement with Major National CPG Agency
Prnewswireยท 2025-04-24 10:00
Core Insights - The Alkaline Water Company has entered into an exclusive brokerage agreement with a major sales and marketing agency, marking a significant step in its strategic growth initiative [1][4] - This partnership will enhance the retail presence of Alkaline88 across North America, providing access to over 11,000 retail locations and a team of 60,000 representatives [2][3] Strategic Collaboration - The agreement with the agency, established in 1927, will allow Alkaline88 to reach consumers through various channels, including supermarkets, club stores, convenience stores, drug retailers, and mass merchants [2] - The agency serves over 3,000 clients, offering Alkaline88 access to key decision-makers at major retail chains, which is crucial for expanding its market presence [3] National Expansion - The brokerage agreement is a key element of the company's strategic growth plan, focusing on building relationships with top-tier sales and marketing partners to enhance brand visibility [4] - The CEO expressed gratitude to the sales team for their efforts in securing this agreement, which aligns with the company's national distribution strategy [4] Company Overview - The Alkaline Water Company is a leader in the premium beverage industry, known for its Alkaline88 brand, which is recognized for its clean ingredient profile and superior hydration solutions [5] - The Alkaline88 product is created using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, achieving a balanced pH of 8.8 without chemicals or additives [5] - Under the leadership of CEO Ricky Wright, the company is focused on operational improvements, market expansion, and sustainable profitable growth [5]