Luxury sleepwear: Baton Rouge influencer Claire Couvillion Smith is turning her brand into product, launching Couv Collections, a luxury sleepwear line built on her signature feminine aesthetic. Two years of development, custom patterns and hands-on design show how creators can diversify beyond sponsored content. With her sister as operations manager, Smith is scaling while balancing motherhood and plotting home and baby lines. Read the full story from InRegister. Three-year low: The average long-term U.S. ...