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CMG Comps Under Pressure: Can Menu Innovation Reignite Traffic?
ZACKSยท 2025-11-06 14:26
Key Takeaways Chipotle's Q3 comps rose just 0.3% amid softer traffic from lower-income and younger diners.Management is ramping up menu innovation, adding more limited-time proteins, dips and sauces.New flavors like Red Chimichurri and Adobo Ranch are boosting engagement and repeat spending.Chipotle Mexican Grill (CMG) reported third-quarter 2025 results that reflected a softer consumer environment and slowing traffic trends. Comparable sales increased just 0.3%, as lower dining frequency among households e ...