Core Insights - Home Telecom experienced a 5X increase in subscriber upgrades within six months after launching lifestyle-based residential Wi-Fi packages with Calix SmartHome, resulting in nearly 500 percent growth in monthly recurring revenue and over 17 percent increase in average revenue per user (ARPU) per upgrade [1][6]. Group 1: Subscriber Engagement and Revenue Growth - Home Telecom's partnership with Calix Success led to the reinvention of their SmartHome packages, focusing on subscriber interests and lifestyles, which included the introduction of SmartTown for community Wi-Fi [2][4]. - The launch of five distinct managed Wi-Fi packages, including the new 5-gig Tech Giant package, has attracted subscribers with high-performance connectivity needs [3][6]. - Targeted marketing campaigns utilizing Calix Cloud resulted in a 40 percent increase in multi-gig take rates within 30 days, demonstrating effective subscriber engagement strategies [6]. Group 2: Operational Efficiency and Innovation - Home Telecom simplified whole-home Wi-Fi adoption through "all-in" plans, which included installation of mesh systems and setup of the CommandIQ mobile app, enhancing cybersecurity and content controls for subscribers [6]. - Insights from Calix Cloud enabled personalized offerings and accelerated the adoption of multi-gig packages, showcasing the importance of data-driven strategies in enhancing subscriber experiences [2][6]. Group 3: Recognition and Future Outlook - Home Telecom received the Calix Collins Marketing Innovation Award for their effective marketing campaigns that significantly boosted subscriber engagement and service adoption [5]. - Calix's president emphasized that the future of broadband lies in enhancing subscriber experience and engagement, indicating a shift in industry focus from speed and price competition to value-driven service [7].