Summary of Key Points from the Conference Call Industry Overview - The focus is on the food delivery and quick commerce sector in China, particularly regarding the investment strategies of major players like Alibaba, Guming, and Mixue [2][4]. Core Insights - **Shift to Organic Fundamentals**: The investment thesis for the China food delivery sector is increasingly based on organic growth fundamentals rather than external factors like delivery subsidies [2][2]. - **Alibaba's Investment Plans**: On January 8, Alibaba announced plans to increase investments in food delivery, exceeding market expectations, which positively impacted Guming's stock while negatively affecting Chagee [4][4]. - **Regulatory Developments**: The Chinese State Council is launching an investigation into food delivery platforms to ensure fair competition, with major companies like Meituan and JD.com pledging cooperation [4][4]. - **Same Store Sales Growth (SSSG)**: SSSG remained strong in Q4 2025, despite a reduction in overall subsidy scale, indicating resilience in consumer demand [4][4]. - **Product Innovation**: Guming demonstrated strong product innovation, launching new series that contributed to high SSSG levels, while Mixue is improving its product offerings [4][8]. Financial Metrics - **Mixue's Performance**: - Daily GMV per store increased from RMB 3.9k in 2024 to RMB 4.6k in 2025, an 18% YoY growth. - Delivery mix rose from 28% in 2024 to 40% in 2025, with expectations to normalize around 40% in 2026 [5][7]. - Average Selling Price (ASP) per cup slightly increased from RMB 6.4 to RMB 6.5, while Average Order Value (AOV) rose by 18% to RMB 13 [5][7]. - The number of items per order increased from 1.7 to 2.0, reflecting a richer product offering [7][7]. Expansion Plans - **Store Expansion**: - Mixue plans to expand its store count significantly, targeting 15,000 stores in ASEAN by 2029-2030, implying a CAGR of 25-32% [5][8]. - The estimated store count for Mixue is projected to grow from 52.7k in 2025 to 58.7k in 2026, with a focus on both domestic and international markets [6][6]. Competitive Landscape - **Market Dynamics**: The competitive landscape is evolving with brands like Guming and Mixue exploring new product categories such as coffee, bakery items, and snacks to enhance customer engagement and drive sales [4][8]. - **Delivery Order Mix**: The delivery order mix is expected to stabilize after the subsidy-driven spike, indicating a return to more sustainable growth patterns [7][7]. Conclusion - The food delivery sector in China is poised for growth driven by organic fundamentals, regulatory support, and innovative product offerings. Companies like Guming and Mixue are strategically positioning themselves for expansion both domestically and internationally, with a focus on enhancing customer experience through diverse product lines and improved service delivery.