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H World Group Marks 20th Anniversary and Unveils Quality-Driven Growth Strategy
Prnewswireยท 2025-11-03 13:04
Core Insights - H World Group Limited celebrates its 20th anniversary and announces a strategic focus on supply-side innovation and quality growth, aiming to operate over 20,000 hotels in 2,000 Chinese cities by 2030, targeting approximately 15% market share [1][2]. Company Overview - H World Group has grown from a single hotel in 2005 to over 12,000 properties across 19 countries and regions, with nearly 4,000 franchisees, investors, and partners involved [3]. - The company has welcomed over two billion guests and contributed over RMB 300 billion in industry investment, ranking 4th globally among hotel groups by room count [4]. Strategic Vision - The growth strategy is centered on three pillars: brand leadership, a powerful membership ecosystem, and an advanced technology backbone [2]. - H World aims to deliver high-quality growth and become the infrastructure of China's hospitality industry, with a mission to make "Chinese hospitality" resonate globally [5]. Brand and Membership - The company boasts a multi-brand portfolio that spans from mass-market to luxury, including brands like Hanting and JI Hotel, supported by strong brand equity and industrialized supply chain capabilities [6]. - The H Rewards membership program has surpassed 280 million members, making it the world's largest hotel loyalty platform, which drives direct bookings and repeat stays [6]. Technology and Operations - H World utilizes a self-developed, full-stack digital platform that covers booking, operations, and analytics, enabling real-time management and personalized experiences for guests and franchise partners [6].