Core Insights - Orange 142's Senior Manager of Business Development, Cassandra Razzi, has been appointed to the 2026 Social Impact Committee of Destinations International, highlighting the company's commitment to enhancing tourism and community impact [1][2][3] Group 1: Company Overview - Orange 142 is a digital marketing agency under Direct Digital Holdings, specializing in helping businesses grow through data-driven media strategies [5] - The company focuses on high-growth sectors including Travel & Tourism, Healthcare, Energy, and Financial Services, delivering customized solutions across various digital channels [5] Group 2: Industry Impact - The Social Impact Committee of Destinations International aims to promote responsible tourism and economic vitality through outcomes-based strategies [2][3] - Razzi's role will involve collaborating with destination marketing organizations (DMOs) to implement performance-led strategies that enhance visibility and support sustainable economic outcomes [2][4] Group 3: Future Engagement - Razzi will participate in the 2026 Destinations International Marketing & Communications Summit, where industry leaders will discuss the future of destination storytelling influenced by AI and community expectations [4]

Core Insights - INVL Baltic Sea Growth Fund has completed the acquisition of Pehart Group, a leading Romanian producer of household and industrial paper products, with a financing package exceeding EUR 150 million [1][4] - The investment aims to enhance Pehart Group's manufacturing capacities and support its expansion in the region, reinforcing its market leadership [3][8] - Pehart Group generated revenues of EUR 165 million in 2024 and employs over 550 people, indicating its significant presence in the Southeast European paper manufacturing market [8] Investment Details - The financing for the transaction was provided by a consortium including International Finance Corporation (IFC), Banca Transilvania, and ING Bank Romania [1][4] - The deal was finalized on July 11, 2023, marking a transition from Abris Capital Partners to INVL Baltic Sea Growth Fund [2][3] - The investment includes a sustainable linked component, aligning with IFC's commitment to fostering sustainable economic growth in Romania [5] Company Strategy - Pehart Group plans to invest in cutting-edge technologies, diversify its product portfolio, and expand its international market presence [3][8] - The company has launched new products, such as the SOVIO brand targeting the Away-from-Home sector, reflecting its strategy to diversify offerings [8][9] - The partnership with INVL Baltic Sea Growth Fund is seen as an opportunity to accelerate Pehart Group's development plans and strengthen its regional leadership [3][6] Fund Overview - INVL Baltic Sea Growth Fund is the leading private equity fund in the Baltics, with a fund size of EUR 165 million and managed by Invalda INVL group [10] - The fund has a strong backing from the European Investment Fund (EIF) and aims to support high-growth potential small and medium-sized enterprises in the region [10]