Group 1: Campaign Overview - The Fighting Fires Together campaign, now in its fourth year, aims to address the mental health challenges faced by wildland firefighters in high-stress environments [2][4] - The campaign provides a free online resource hub with content on PTSD, depression, anxiety, and suicide prevention, along with educational articles and support group contacts [2] Group 2: Company Background - Weyerhaeuser Company, a major private timberland owner, controls approximately 10.4 million acres of timberlands in the U.S. and has been a leader in sustainability for over a century [5] - In 2024, Weyerhaeuser generated $7.1 billion in net sales and employed around 9,400 people [5] Group 3: Historical Context - Weyerhaeuser's involvement in wildland firefighting began after the Yacolt Burn in 1902, advocating for fire legislation and community fire prevention education [3] - The company continues to invest in fire prevention and response through various operational strategies, including annual fire readiness training and deployment of quick-response crews [3][4] Group 4: Partner Organization - The Firefighter Behavioral Health Alliance (FBHA), founded in 2010, provides educational workshops focused on behavioral health issues and suicide prevention for firefighters and EMTs [6]

Core Points - The 2025 Dr. Sharon Haines Memorial Award for Innovation and Leadership in Sustainability was awarded to Jimmy Bullock for his contributions to sustainable forestry [1][2] - The award honors the legacy of Dr. Sharon Haines, a former leader in sustainability at International Paper, recognizing individuals who advance sustainable forestry practices [2][4] - Bullock has been instrumental in promoting conservation efforts and sustainable forest management, particularly through initiatives like the Wildlife Conservation Initiative [2][3] Company Overview - International Paper is a global leader in sustainable packaging solutions, headquartered in Memphis, Tennessee, with operations in over 30 countries and employing more than 65,000 people [8] - The company reported net sales of $18.6 billion for 2024 and acquired DS Smith in 2025, enhancing its position in the North American and EMEA markets [8] Industry Insights - The Sustainable Forestry Initiative (SFI) is an independent nonprofit organization focused on advancing sustainability through collaborations in forestry, conservation, and education [6][7] - SFI works with various stakeholders, including landowners, conservation groups, and governments, to address sustainability challenges such as climate action and biodiversity conservation [6][7]