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Weaving Dreams in Conflict, Couture & Cheese. | Insha S.Qazi | TEDxSGGSCC
TEDx Talksยท 2025-07-02 16:18
Business Innovation & Entrepreneurship - The company started Kashmir's first and only fashion design institute in 2016, a year marked by significant conflict [1][2] - The institution expanded into sustainable homestays, becoming one of India's top-rated unique homestays within months [16][20] - The company emphasized a shift from sustainable fabrics to sustainable architecture, integrating design into food and overall space [16][17] Social Impact & Sustainability - The company adopted a sustainable model focusing on refurbished, recycled materials and indigenous textiles like handwoven cotton and linen [10][11] - The institution committed to social responsibility by designing bridal trousseaus for underprivileged and orphaned girls, merging fashion with compassion [15] - The company focused on ethical practices, teaching students the journey of fabric from seed to cloth, respecting local artisans [11] Overcoming Challenges & Redefining Narratives - The company confronted societal challenges and communication blackouts due to conflict, turning scarcity into a driver for innovation [2][6][12] - The institution redefined the narrative of Kashmir, showcasing the region's hospitality and honesty through slow travel and old-school life [22] - The company aimed to rewrite the stories of its students, empowering them to become top entrepreneurs and designers [25][26] Recognition & Achievements - Students from the institution participated in prestigious fashion weeks, representing India in Russia and becoming part of top fashion houses [9] - The company's homestays were featured in top Indian magazines and awarded by travel platforms like Make My Trip and Travel and Leisure [20] - The founder was acknowledged by the Prime Minister of the country, marking a significant moment of recognition [26]