In Switzerland, we like to do things well. >> We hear about that famous Swiss precision. >> It's all about very minute details.>> This is not a product that degrades over time. >> Not really. A watch movement is something that is absolutely incredible if you think about it.It runs 24hour a day. Okay. And some people are saying like minus plus or five seconds per per day.Oh, that's that's a big thing. But if you think about it in the day, I mean, you have 86,400 seconds. Okay.So if it you have a little bit d ...

We're inviting the Swiss to participate with Shyola uh to make watches here in Detroit. And really, we believe that with Swiss precision and Detroit ingenuity and grit all under one roof, uh that it's a win-win for both our countries. And that with this combination, we believe we can grow the overall American watch market and for that matter, the overall global watch market.>> All right. So, you know, you put the ad out earlier this month. Have you gotten any response from these Swiss artisans who make the ...