Core Insights - DoorDash has confirmed a significant data breach affecting personal information of users, Dashers, and merchants, marking the first major breach of the holiday season [1][2] Company Summary - The breach involved the theft of names, phone numbers, physical addresses, and email addresses, but not Social Security numbers or credit card information [2] - DoorDash has not disclosed the number of affected users but stated there is no current indication of data misuse for fraud or identity theft [2] - The breach was caused by an employee falling victim to a social engineering scam, which can include various fraudulent tactics [2][3] - An external firm has been hired by DoorDash to assist in the investigation, and affected users have been notified as required [3] Industry Summary - Experts suggest that while the breach may seem low-level, it poses risks as stolen data can be combined with other information to create synthetic identities [4][5] - The holiday season is particularly vulnerable to scams, with Experian reporting that 31% of consumers fear identity theft during this period [11] - Key concerns for consumers include identity theft (68%) and stolen credit card data (61%), with significant sources of fraud being credit card use at retail stores (26%) and online shopping (22%) [11]