Core Insights - Wendy's has launched Project Fresh, a strategic plan aimed at revitalizing the brand, driving growth, enhancing profitability, and increasing shareholder value [1][2]. Group 1: Project Fresh Overview - Project Fresh is designed to strengthen Wendy's brand and operational performance through a unified approach called "One Wendy's" [2][5]. - The plan focuses on four core pillars: brand revitalization, system optimization, operational excellence, and capital reallocation to foster profitable growth [2][4]. Group 2: Key Actions and Strategies - Brand revitalization will leverage Wendy's heritage of quality and innovation, utilizing data-driven customer segmentation to enhance marketing effectiveness [5]. - System optimization aims to prioritize Average Unit Volume (AUV) growth in the U.S. by optimizing labor and operating hours, and collaborating closely with franchisees [5]. - Operational excellence will involve increased investments in customer experience, technology, and training to improve restaurant efficiency [5]. - Capital allocation will be optimized, including a reduction of approximately $20 million in capital for the Build to Suit program in 2025, allowing for more investment in technology and marketing [5]. Group 3: Leadership and Future Plans - The Board of Directors is actively engaged in the CEO selection process, targeting completion by the end of the year to ensure strong leadership for the next growth phase [3]. - Further details on Project Fresh initiatives will be provided during the third quarter results announcement on November 7, 2025 [6].