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Hasbro, Mattel signal retail orders to bounce back for the holidays
Yahoo Financeยท 2025-10-28 11:59
Group 1 - Retailers have been destocking inventories and delaying orders with Hasbro and Mattel due to tariffs and trade uncertainty, leading to a summer slowdown, but conditions have started to improve in September and October [3][7] - Mattel expects total sales to increase between 1% and 3% over last year's $5.4 billion, with adjusted operating income anticipated between $700 million and $750 million, consistent with last year [4] - Hasbro plans to reduce its reliance on China for toy and game revenue to 30% by 2026, down from about 50% at the start of the year, while aiming for 30% of its revenue to be based in the U.S. by next year [6] Group 2 - Mattel's Q3 sales were $1.7 billion, a decline of 6% year-over-year, while Hasbro's consumer products revenue fell 7% year-over-year, with operating profit down 32% [7] - Both companies are starting to see a recovery in orders, with Mattel's CEO noting significant acceleration in orders since the beginning of October [7]