Core Viewpoint - Swatch will increase its prices in the United States by 5% to 15% due to a 39% tariff imposed by President Donald Trump on Switzerland [1] Company Summary - Swatch's Chief Executive Nick Hayek announced the price hike in a newspaper interview [1] - The price adjustment is a direct response to the recent tariff changes affecting Swiss products [1] Industry Summary - The Swiss watchmaking industry may face increased pricing pressures as a result of tariffs, potentially impacting sales and market dynamics in the U.S. [1]