Core Viewpoint - Certuity, a registered investment advisor with $4 billion in assets under management (AUM), focuses on strategic long-term investments for high-net-worth clients, emphasizing global diversification and a balanced approach to asset allocation [4][5]. Investment Philosophy - The firm prioritizes a five- to seven-year investment horizon, encouraging clients to avoid overreacting to market fluctuations [5]. - Certuity employs a barbell strategy, catering to both ultra-high-net-worth clients (over $25 million) and those with $5 million to $15 million in assets [3][4]. Asset Allocation Strategy - Certuity's model typically starts with a 75% equity and 25% fixed-income allocation, which is believed to yield higher returns compared to the traditional 60/40 model [9]. - Within equities, approximately 65% is allocated to U.S. markets, 20% to developed international markets, and 15% to emerging markets [9]. - Fixed-income investments are primarily in municipal portfolios and core bond funds, with adjustments made for clients seeking additional yield through private credit [10]. Private Market Investments - The firm has a strong belief in private markets, with significant allocations to private equity, private credit, and niche areas like sports investing [6][15][17]. - Certuity is actively involved in sports investing, which is characterized by low correlation to traditional assets and has shown strong performance over the past five to six years [17][18]. Due Diligence and Investment Process - Certuity employs a thorough due diligence process for third-party asset managers, focusing on people, philosophy, and performance [26]. - The firm conducts its own underwriting for private market investments, although it collaborates with third-party consultants for additional insights [28][29]. Future Investment Plans - Certuity plans to launch a drawdown energy infrastructure fund, anticipating increased demand for energy production and transmission [21]. - The firm is also exploring opportunities in venture capital and real estate, areas it has not been active in recently [22].