Web3 Adoption Strategy - The market's initial expectation of big money driving tech adoption was incorrect [1] - Chainlink's CCIP and Ethereum's base layer are compelling enterprise adoption [1] - Web3's success hinges on a tech stack-first approach, followed by adoption [1] Industry Dynamics - SWIFT's connection of 11,500 banks was driven by necessity, not choice [1] - Money follows infrastructure in the Web3 adoption model [1]