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Technological Innovation in Umbrella Industry
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伞业劲刮 “减重风”
Xiao Fei Ri Bao Wang· 2025-05-28 02:54
Core Insights - The umbrella market in China is experiencing a sales boom due to recent high temperatures exceeding 40°C, marking the start of the summer sales season for sun protection products [1][2] - The emergence of ultra-light umbrellas reflects a shift in consumer preferences towards lightweight and portable options, with many brands emphasizing these features in their marketing [1][2] Industry Trends - The ultra-light umbrella segment has gained popularity, with a notable product selling over 10,000 units in the past year on e-commerce platforms [1] - There is no standardized definition for ultra-light umbrellas, but they typically weigh less than 100 grams, with some models weighing as little as 60 grams, comparable to the weight of an egg [1] - Innovations in material selection, such as the use of carbon fiber instead of traditional fiberglass, are key to achieving the ultra-light design while maintaining strength and durability [1][2] Market Dynamics - The demand for ultra-light umbrellas is driven by a growing awareness of sun protection among consumers, contributing to a market growth of over 10% year-on-year for sun umbrellas in China [2] - Consumers are increasingly purchasing multiple umbrellas for different scenarios, moving away from the traditional single umbrella approach [2] - The Chinese umbrella industry is rapidly advancing in areas such as sun protection technology, structural design, and smart features, indicating a trend towards innovation and diversification in product offerings [2] Future Outlook - The future of the Chinese umbrella industry is expected to focus on technology-driven development, green transformation, and market segmentation, aiming to capture a larger share of the global umbrella market [2]