Industry Trends & Technological Advancements - The sports industry is experiencing a trend of technology changing the way fans consume sports [2] - Companies are using advanced technology to immerse fans in the experience of being at a live sporting event [1] - New technologies like Sony's Hawkeye Instant Replay are changing the game itself and the viewer experience [4] - POV cams are being used to put viewers right on the field with players [3] Company Focus & Offerings - KASM aims to bring the game to fans and immerse them in the experience of being there [1] - KASM has conducted over 400 live sporting events in the last year [2] - Mindfly is bringing POV cams to the players of the United Football League [3] Market Perspective - The immersive tech is considered "the best way to watch a sport ever" by some fans [4] - The experience aims to provide a great alternative for fans who cannot attend the game in person [6] - The industry acknowledges that the energy of a live sporting event cannot be replaced [5]