Health & Safety Concerns - Health experts and educators are concerned about caffeine pouches due to their high caffeine content, ranging from 25 to 200 milligrams per pouch [1] - Young people are more susceptible to adverse side effects from caffeine, including tremulousness, increased heart rate, and anxiety [2] - The pouches bypass the gut and deliver caffeine quickly into the bloodstream through the oral mucosa [3] - Industry considers this method of caffeine delivery to be almost like directly injecting caffeine [4] Marketing & Target Audience - Social media influencers may be promoting caffeine pouches to teens under 18 years old [1] - These products are sold on TikTok Shop, specifically targeting young people [2] - The pouches are marketed with fruit flavors and engaging colorful displays, appealing to younger consumers [2] - The product design, featuring elements like a lightning bolt, is aimed at attracting younger demographics [3] Product Characteristics - Caffeine pouches are discreet, making their use less noticeable [3]