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Netflix's plan to buy Warner Bros. throws the theater industry into upheaval
CNBC· 2025-12-05 17:08
Core Viewpoint - The acquisition of Warner Bros. Discovery (WBD) by Netflix poses a significant threat to the traditional movie theater industry, raising concerns about reduced film availability and box office revenues for exhibitors [2][3][4]. Industry Impact - Movie theater operators are in a state of panic following Netflix's acquisition of WBD, as it diverges from traditional theatrical distribution practices [2][3]. - Cinema United, the largest exhibition trade association, has expressed strong opposition to the sale, indicating that it could negatively impact theaters globally [3][4]. - Concerns have been raised that Netflix's acquisition could lead to a decline in the number of films released in theaters, potentially removing 25% of the annual domestic box office [4][8]. Economic Concerns - A collective of industry leaders has warned that the merger could have severe economic repercussions, potentially altering the theatrical landscape and decreasing licensing fees for post-theatrical windows [8][9]. - The historical trend shows that when studios merge, the number of films produced for theatrical release typically decreases, as seen with Disney's acquisition of 20th Century Fox [9][10]. Theatrical Release Dynamics - The theatrical business has struggled to recover from pandemic-related shutdowns and labor strikes, with current box office numbers not returning to pre-pandemic levels [10][11]. - Netflix's business model does not support traditional theatrical exhibition, and the company has historically favored shorter exclusive theatrical windows, which poses a threat to exhibitors [12][13]. - Netflix's approach to theatrical releases often involves minimal screenings, primarily for awards eligibility, raising questions about future transparency in box office reporting for WBD films [14][15]. Future Projections - Analysts note that the theatrical slate for WBD has been negotiated through 2029, meaning any new owner must honor existing contracts for theatrical releases [16]. - There is skepticism among theater operators regarding Netflix's commitment to traditional release windows, with concerns that the company's streaming-first philosophy may not align with the needs of exhibitors [16].