Group 1 - AMC announced significant ticket price discounts on the least busy days of the week, specifically offering 50% off for AMC Stubs members on Tuesdays and continuing the Wednesday discount [1] - The new discount replaces the previous $5 Tuesday ticket offer for members and includes additional discounts on small popcorn and drink combos [1] - AMC has 36 million members in its Stubs program, with basic membership available for free [1] Group 2 - The cinema industry is facing challenges due to the pandemic, Hollywood strikes, and the rise of streaming services, prompting AMC to explore various strategies to maintain operations [2] - AMC's CEO Adam Aron announced plans to increase advertising before movies and has invested in a Nevada-based precious metals mining company, as well as launched a co-branded credit card [2] - The new discount initiative is part of AMC's ongoing efforts to provide better value for budget-conscious moviegoers, responding to positive feedback from the Wednesday discount [2]