Core Insights - A recent survey indicates that over 80% of Canadians desire whiter teeth, but sensitivity and cost are significant barriers [1][2] - Many Canadians are turning to alternative whitening methods popularized on TikTok, with 40% using options like baking soda and activated charcoal, but 46% report increased sensitivity as a result [2] - There is a clear demand for affordable, convenient, and sensitivity-friendly whitening solutions, particularly with National Smile Day approaching [3] Company Insights - Sensodyne, a leading brand for sensitive teeth, has introduced Clinical White toothpaste, which is designed to provide effective whitening while protecting sensitive teeth [4][5] - Clinical White is clinically proven to whiten teeth up to two shades and offers 24/7 sensitivity protection without hydrogen peroxide, making it suitable for daily use [5][6] - The product is positioned as an ideal solution for consumers who enjoy coffee and red wine but want to maintain a bright smile without discomfort [6] Market Context - The survey highlights that sensitivity is the primary concern for 20% of Canadians when considering teeth whitening options [4] - Despite the availability of dentist-administered whitening treatments, only 26% of Canadians have tried them due to concerns about cost and sensitivity [2] - Sensodyne's Clinical White is launched just in time for National Smile Day, aiming to meet the demand for a pain-free whitening solution [6]