Core Insights - Hola Prime has launched a significant brand campaign titled "We Are Traders," aimed at honoring traders and reshaping perceptions about the trading profession [1][2][5] - The campaign emphasizes trading as an identity and discipline, highlighting the skills required in the profession, such as technical analysis, risk management, and behavioral science [2][3] Company Overview - Hola Prime is a global proprietary trading firm founded by Somesh Kapuria, known for its innovative approach to trading and commitment to addressing traders' needs [4][6] - The firm operates in over 175 countries, providing traders with access to various trading instruments and emphasizing transparency and real-time risk management [6][7] Campaign Details - The "We Are Traders" campaign will be launched across multiple regions, including LATAM, MENAT, Asia, the U.S., and Europe, starting in November 2025 [5] - The campaign will utilize cinematic digital films and real trader narratives to inspire pride and unity within the trading community [5]