Core Insights - Vanguard, a $9 trillion asset manager, has shifted its stance on cryptocurrency, now allowing customers to buy Bitcoin, Ethereum, and XRP ETFs through its brokerage accounts, marking a significant change in crypto adoption [3][4][6] - This move opens access to regulated crypto products for millions of retail and retirement investors, integrating crypto into traditional investment portfolios alongside index funds [8][9] Company Actions - Vanguard has rolled out support for both spot and futures crypto ETFs, including those tied to Bitcoin, Ethereum, XRP, and Solana, although it is not launching its own ETF [3][4] - The decision to allow third-party issuers to offer crypto ETFs on its platform represents a major shift in Vanguard's previous hard-line stance against crypto investments [6][9] Market Implications - The introduction of crypto ETFs on Vanguard's platform is expected to attract a new class of investors, including retirement savers and index-fund loyalists, who typically do not engage in active trading but seek exposure to crypto assets [8] - This development signifies a broader acceptance of cryptocurrency within traditional finance, indicating that crypto is becoming a standard part of investment offerings [9]