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CHAGEE Wins Best Natural/Organic Beverage and Celebrates Three Nominations at World Beverage Innovation Awards 2025
Globenewswire· 2025-09-17 09:00
Core Insights - Chagee Holdings Limited has been awarded the Best Natural/Organic Beverage for its BO·YA Jasmine Green Milk Tea at the World Beverage Innovation Awards 2025, marking a significant recognition in the beverage industry [1][8] - The company has also been nominated in three additional categories, showcasing its innovative approach and leadership in the premium tea market [1][8] Company Overview - Chagee is a leading premium tea drinks brand founded in 2017, focusing on healthy and delicious freshly-made tea drinks while transforming traditional tea culture into a modern lifestyle experience [9] - The company operates over 7,000 teahouses and has more than 200 million members worldwide as of June 30, 2025, indicating a rapidly expanding network [7] Product Innovations - The BO·YA Jasmine Green Milk Tea is recognized for its natural and organic ingredients, delivering a unique tea latte experience with a delicate floral aroma and smooth texture [3][8] - Chagee's tea extraction technology enhances flavor complexity and efficiency, utilizing a high-pressure method inspired by espresso to produce concentrated tea essences [4] - The beverage system integrates advanced technology and digital precision, allowing for consistent quality and operational efficiency across its 7,000+ stores [5] Packaging and Sustainability - Chagee's packaging approach combines innovative functionality and transparent labeling, setting a new standard for sustainability and consumer engagement in the beverage industry [6] - The packaging features a Three-Taste Straw designed to enhance flavor appreciation, contributing to a more immersive consumer experience [6] Industry Recognition - The World Beverage Innovation Awards, now in their 22nd year, honor transformative innovations in the beverage industry across various categories, emphasizing creativity, sustainability, and consumer appeal [2]