Traffic Recovery

Search documents
Can BJ's Restaurants' Traffic Recovery Fuel a Sustainable Turnaround?
ZACKS· 2025-07-08 15:31
Key Takeaways BJRI posted 2.7% traffic growth in Q1 2025, beating the industry by over 300 basis points. Operational upgrades and viral value offerings have boosted guest satisfaction and efficiency. Stable guest behavior and margin discipline signal progress in BJRI's recovery strategy.BJ's Restaurants, Inc. (BJRI) is showing early signs of a potential turnaround, thanks to a notable rebound in traffic. In first-quarter 2025, the company posted 2.7% traffic growth, surpassing the industry average by over ...