Core Insights - Urban Outfitters has shown significant stock performance improvement, with a 238% increase over the last three years, while Nike's stock has decreased by 50% in the same period [2][4] - Urban Outfitters appointed a new CEO, Elliott Hill, in October 2024, and is focusing on growth through innovative retail experiences, while Nike is shifting its strategy towards direct-to-consumer sales [4][6] - Nike's direct-to-consumer sales have declined, reporting an 8% decrease in its latest Q2 2026 earnings [4] Company Performance - Urban Outfitters' current stock price is $77.24, with a market cap of $6.9 billion and a trailing P/E ratio of 15.40, indicating it is a more affordable investment compared to Nike [5][7] - Nike's stock price has a trailing P/E ratio of 34.33, suggesting that its stock price has outpaced earnings growth [7] Strategic Initiatives - Nike is exploring partnerships, such as with Urban Outfitters for the "On Rotation" retail experience, which targets Gen Z consumers and aims to enhance its market presence [6] - Urban Outfitters has successfully implemented subscription-based infrastructure and immersive retail experiences, contributing to its growth strategy [6]