Core Insights - eDreams ODIGEO has achieved a record high in customer satisfaction for its Prime subscription service in Italy, with a Net Promoter Score (NPS) of 61, indicating excellent member sentiment [1][8] Customer Satisfaction - The NPS score of 61 for accommodation bookings marks a significant milestone in a five-year upward trend, showcasing the effectiveness of the subscription model [1][2] - Prime members report a 36% higher satisfaction rate compared to non-subscribers, with the gap in satisfaction widening over the past five years, indicating a premium experience for subscribers [3][8] Investment and Features - The company has made significant investments in enhancing the Prime value proposition, including flexible booking options and exclusive member-only deals across various travel services [4] Strategic Goals - eDreams ODIGEO aims to grow its subscriber base to 13 million by 2030, up from over 7.7 million currently, reflecting the increasing appeal of its flexible, value-driven travel offerings [5] Leadership Perspective - The CEO of eDreams ODIGEO emphasized that the high subscriber satisfaction validates the company's vision of providing a premium, AI-powered travel experience, reinforcing the superiority of the subscription model [6]