Core Insights - TransUnion is responding to the FHFA Director's challenge to enhance competition in mortgage credit scoring and reduce borrowing costs for consumers, aiming to benefit millions of American families [1] - The introduction of VantageScore 4.0, which utilizes trended and alternative data, is expected to improve predictive power and financial inclusion, allowing 33 million credit-invisible consumers to be scored [2][6] - TransUnion's new pricing strategy offers VantageScore 4.0 at $4, significantly lower than FICO's recent price increase to $10, promoting lender choice and affordability [9] Company Innovations - TransUnion is the only credit bureau providing 30 months of trended credit data, enhancing the mortgage credit report with alternative data assets like rental and utility tradelines [5] - The TruIQ analytics platform will integrate TransUnion's data into a cloud-native solution, facilitating the adoption of VantageScore and new data assets for lenders [5] - The new approach aims to deliver comprehensive consumer insights, benefiting homebuyers, lenders, and investors by unlocking vital data in the mortgage lending industry [4] Market Impact - VantageScore 4.0 is already utilized by major banks and 3,700 U.S. institutions, with 220 million consumers having direct access to their scores, indicating a strong market presence [6] - The pricing strategy and product enhancements are designed to provide certainty in an industry facing steep annual price increases from competitors, thus supporting lenders in managing their businesses effectively [9]