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Truecaller surpasses 4 million premium subscribers
Prnewswire· 2026-03-10 10:34
Core Insights - Truecaller has surpassed 4 million premium subscribers, marking a significant milestone in its subscription business, with a 1 million increase over the past nine months [1] - The growth is evident across both iOS and Android platforms and in all major geographic regions, indicating strong global demand for trusted communication and fraud prevention services [1] Subscription Growth - In Q4 2025, the average number of subscribers was 3.65 million, reflecting a 38% growth compared to Q4 2024 [1] - The average conversion rate increased to 0.75%, up from 0.61% in Q4 2024, showcasing improvements in monetization strategies [1] Revenue Generation - Consumer subscriptions accounted for 24% of Truecaller's net sales during Q4 2025, highlighting their increasing importance in the business model [1] - A paying user generated approximately 40 times more revenue than a free user in 2025, indicating strong long-term revenue potential [1] Geographic and Platform Insights - Truecaller has close to 2 million subscribers in India, 1 million in the Middle East and Africa (MEA), and 1.1 million across the rest of the world, demonstrating global adoption of premium services [1] - iOS subscribers grew more than 70% year-over-year to 1.4 million, while Android subscriptions increased over 30% to 2.6 million [1] Premium Strategy - The success of the Premium strategy is attributed to the 360° Premium promise, which enhances user experience by providing safety in mobile communication [1] - Nearly 50% of Premium revenue comes from iOS users, despite them representing only 7% of the total user base, due to higher average revenue per user (ARPU) [1]