Core Insights - Luxco, Inc. has launched Escasa, a new ultra-premium sipping Tequila, available nationwide, featuring both Blanco and Reposado varieties, with the latter set to release in summer 2025 [1][2] Company Overview - Escasa Tequila is crafted in Los Altos de Jalisco, Mexico, founded in 2024 by fourth-generation Master Distiller Graciela "Grace" Gonzalez, emphasizing rarity and perfection [11] - The Tequila is made from 100% Blue Weber agave sourced from a different single estate each year, showcasing a commitment to quality and tradition [11] Production Process - The production involves a proprietary method where agave is cooked for a minimum of 24 hours before milling and pressing, with Bagazo fibers added to fermentation tanks to enhance flavor [5][11] - Escasa undergoes a meticulous triple-distillation process using extra pure water, heirloom yeast, and mature single estate-grown agave, resulting in a luxurious Tequila [4][11] Product Characteristics - Escasa Tequila Blanco is characterized by a slightly spiced aroma with notes of cooked agave, ripe pineapple, and floral hints, while the Reposado features a balance of earthiness and citrusy essence from Albariño wine casks [8][7] - The Blanco retails for $99.99 USD and the Reposado for $119.99 USD, targeting discerning consumers seeking an elevated Tequila experience [9] Market Positioning - The brand aims to cater to consumers who appreciate authenticity and refinement, positioning Escasa as more than just a spirit but an invitation to celebrate life's moments [9]